What’s In A Brand Anyway? Introduction to Online Branding Secrets| How to Brand your Online Business/ Yourself?
Dear Reader,
Thanks for reading and congratulations. Today, you will be given solid advice on all you need to know about establishing a powerful brand online.
What’s In A Brand Anyway? Introduction to Online Branding Secrets| How to Brand your Online Business/ Yourself?
Firstly, why must you brand your online business/yourself?
It’s simple. Imagine if all the sportswear brands were all the same, or all the vehicles in the world were the same. It would make for a frustrating world, and companies would close down because the consumers cannot differentiate which brand suits their needs!
The success of a company or product in the modern era is determined by the brand. With a brand, the company has a unique identity, and the brand also makes advertising the company and its products much easier.
The brand also gives a company a look of professionalism, stability and direction to the employees. For example, the Toyota brand is best know for producing solid, reliable everyday cars for the masses. BMW produces powerful, sporty and luxurious automobiles for the higher income earners to own.
Now, because this course covers branding in the context of your online business, we will not focus on brick and mortar business brandings, but branding on a smaller scale, with the product or the business owner as the brand. Stay tuned…
To your solid, reliable brand name,
”Selafreds Digital”
